How We Work With Clients

Three engagement models let Michigan choose the right balance of Search Influence ownership, internal collaboration, and targeted consulting support.

Full-service

Search Influence owns:

Strategy
Execution
Analysis

Fully managed, with full transparency

SEO off your plate, but never out of your control

Hybrid

Search Influence owns:

Strategy
Analysis

Execution is collaborative

Expands team's resources and capabilities, as they learn tactics and strategy

Consulting

Strategic SEO audits & roadmaps

Team coaching & training

Ongoing support for your in-house team

Custom projects Ex: Post-Migration SEO Recovery Analysis & Plan, Writing/Optimizing Program Pages in Bulk

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Typical Engagement Path

A practical path from strategy to sustained AI & organic visibility.

Step 1Analysis + Roadmap

Understand search readiness and define priorities.

Review entity, keyword, topic, and prompt themes; content and competitive visibility; technical and schema needs; link and citation signals; and analytics inputs.

Identify where Michigan is strong and where search and AI systems need clearer signals
Prioritize content, technical, authority, and measurement opportunities
Translate findings into an actionable 3-month roadmap

Step 2Ongoing AI & Organic SEO Support

Execute a custom optimization strategy.

Deploy tactics customized to Michigan's goals across entity and content optimization, link and citation strategy, technical SEO, analytics, and reporting.

Align content with key entities, search intent, and AI search patterns
Strengthen internal linking, structured data, citations, and authority signals
Review performance monthly and update strategy quarterly

Analysis + Roadmap defines the highest-value first moves inside the agreed budget. Ongoing support turns that plan into monthly execution, measurement, and quarterly roadmap updates.

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Preliminary Planning Ranges

Ongoing AI & Organic SEO support with flexible budget options.

Analysis + Roadmap

$12K-$18Kone time

Initial strategic phase to confirm priorities, validate opportunities, and create the first-quarter roadmap for AI & Organic SEO execution.

This is the launch step for the ongoing relationship, not a separate one-off path.

Entity, keyword, and topic research & analysis

Content review & competitive analysis

Technical website analysis

Link profile and citation analysis

Local search visibility analysis

User experience and conversion optimization

SEO baseline

Collaborative prioritization

Ongoing AI & Organic SEO Support

$14K-$30Kper month, including analytics

Includes execution and collaboration on content, technical, and authority-building tactics to improve AI and organic visibility for courses, programs, degrees, and Michigan Online branded content.

Monthly budget is selected in the initial agreement, with strategy and roadmap updated quarterly as performance data comes in.

Content recommendations and execution support

Technical SEO and schema collaboration

Authority-building tactics and signal development

SEO analytics and dashboarding

AI and organic visibility performance review

Quarterly strategy and roadmap updates

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