Technological Leadership Institute
AI & Organic SEO Audit Proposal
A practical visibility foundation for graduate program discovery, qualified inquiries, admissions meetings, applications, and enrollment.
What’s inside
A focused proposal for building stronger AI and organic search visibility, then turning findings into a usable content plan.
How the work connects search visibility to enrollment-oriented actions.
AI and organic SEO audit, entity and keyword strategy, and content strategy.
Prioritized audit recommendations plus content guidance TLI can use across program pages and blogs.
Baseline scope, recommended add-on, and total investment.
Finalize priority programs and prepare for kickoff.
Goal: Drive qualified enrollment demand by improving search visibility
Give TLI a practical plan for improving how priority graduate programs are found, understood, and supported by content that leads toward inquiries, admissions conversations, applications, and enrollment.
Identify organic, AI visibility, technical, content, entity, authority, and conversion gaps.
Map priority pages to keyword, entity, audience, and topic opportunities.
Organize recommendations by impact, effort, and whether TLI, CSE, or central teams need to act.
Turn findings into a practical roadmap Rocio and Alex can keep building from.
Scope of Work
Baseline audit and keyword research, plus a content strategy add-on that turns findings into a reusable plan.
Onboarding & Goal Setting
Confirm the goals, stakeholders, access, timelines, and reporting expectations needed to start the engagement cleanly.
- Priority programs and pages
- Target audiences and enrollment goals
- Existing keyword lists, landing pages, and content plans
- Available dashboard exports
- Google Search Console or search query data if accessible
- Known CSE/central ownership constraints
- Inquiry, meeting, application, and enrollment signals
- Available implementation capacity
- Timeline aligned to admissions deadlines and review cycles
AI & Organic Visibility Audit
The audit evaluates how TLI is interpreted, surfaced, and referenced across traditional search engines and AI-driven search experiences.
Search Influence will provide specific, written recommendations across the organic SEO and AI search factors most likely to affect TLI visibility.
Recommendations will identify near-term opportunities and longer-term initiatives to improve AI search visibility, strengthen organic performance, and reinforce TLI’s authority.
Written recommendations tailored to goals and resourcesCurrent search visibility and organic traffic trends.
How programs, services, and brand entities are defined and connected.
Headers, page organization, FAQs, and conversational content opportunities.
Whether content reinforces clear subject-matter relationships.
Crawlability, indexing, sitemaps, and structural elements that affect ingestion.
Trust signals across on-site and off-site sources.
Third-party platforms that influence search and AI understanding.
Applicable local signals where they matter for priority areas.
Audit Consultation & Next Step Guidance
Turning insights into action: the audit is designed to be practical and actionable, not a document that sits in an inbox or on a to-do list.
Meet with TLI to review findings, answer questions, and align on priorities.
Include follow-up time for clarification and guidance as the team evaluates and begins applying recommendations.
Structure the audit to support implementation whether changes are handled internally, by CSE/central teams, or with outside resources.
Your AI & Organic SEO Audit will answer
3 key questions:
Content & Relevance: How should content be structured, written, and connected to better reach and engage users across organic and AI search?
Authority: How can entity clarity, trust signals, and citations be strengthened to improve visibility and credibility in search results?
Technical: How can site structure, accessibility, and technical foundations be improved to support visibility across search engines and AI-driven search experiences?
Entity & Keyword Strategy
A focused mapping effort that turns research into clear page, topic, and content priorities.
Research priority entities, topics, and supporting keywords using professional SEO tools and available search performance data.
Group keywords by topic to reflect user search and AI interpretation, then map entities/topics/keywords to target URLs.
Identify new page recommendations and align content focus to reinforce relevance, authority, and topical coverage without cannibalization.
Roadmap of Prioritized Audit Recommendations
A practical ordering of the audit recommendations so TLI can understand what to address first and what can wait based on team size and resources.
The roadmap stays tied to the audit findings and keyword research, keeping the add-on focused on prioritization and guidance.
Identify the recommendations that should move ahead because they most directly support enrollment goals.
Separate lower-priority recommendations from near-term work so the team has a manageable path forward.
Connect priorities back to search visibility, AI search readiness, and the program discovery journey.
Content Strategy Guidance
Guidance TLI can apply to its program pages and supporting blog content after the audit and keyword research are complete.
Recommended program page structure TLI can apply across master’s and certificate pages, including H1/H2/H3 guidance and content blocks.
Guidance on how blogs should support program pages, avoid keyword cannibalization, answer prospect questions, and use faculty/industry expertise.
Recommended blog/content topics across six priority programs: three master’s programs and three graduate certificates.
Recommended investment
Baseline audit plus the recommended content strategy add-on.
AI and organic SEO audit, keyword research, findings review, and prioritized recommendations.
Baseline scope plus reusable program page optimization direction, blog best practices, six program-specific blog topic recommendations, and prioritized roadmap support.
Optional content implementation, technical support, dashboard buildout, or ongoing optimization if TLI wants SI to move beyond recommendations.
Recommended package reflects $8,600 baseline audit and keyword research plus $6,850 content strategy add-on.
Recommended next steps
Confirm the priority programs and begin gathering the inputs needed for a clean kickoff.