Stony Brook - AI & Organic Audit and Roadmap Proposal
6 slides
A focused one-time engagement to evaluate priority CPOE web properties, anchor recommendations in HRM, and give the Stony Brook team a practical plan for improving AI and organic search visibility.
Proceed with the broader $14,000 audit plus roadmap rather than narrowing the work to HRM only. The broader option gives Stony Brook more useful cross-site findings for a small incremental difference.
CPOE, School of Professional Development, HRM, and the other priority areas Stony Brook confirms before launch.
The call surfaced three practical needs: evaluate the larger CPOE web ecosystem, use HRM as the clearest program-level example, and produce a roadmap detailed enough to support internal prioritization and resourcing.
CPOE includes a mix of legacy, migrated, and program-specific sites. The audit should identify cross-site technical, content, entity, and visibility patterns.
HRM is confirmed as a priority and gives the roadmap a concrete program example for page recommendations, off-site content, YouTube/LinkedIn ideas, and implementation sequencing.
Stony Brook can confirm roughly three priority areas for deeper examples, such as HRM plus HEA, teacher education, SPD, Pre-College, or another CPOE area.
Designed as a scoped first engagement that can move through procurement while giving Stony Brook enough detail to decide what to implement internally or with external support.
Review CPOE-related web presence, including the School of Professional Development, selected migrated/new URLs, and confirmed priority areas.
Use HRM as the detailed example for program page improvements, AI-search readiness, content topics, internal links, and off-site authority signals.
Provide prioritized recommendations, sequencing, and estimated effort so the team can decide what to do first and what may require added resources.
The audit connects organic SEO fundamentals with the signals AI search platforms need in order to understand, cite, and recommend Stony Brook programs accurately.
Instead of leaving Stony Brook with broad recommendations, the roadmap translates findings into specific workstreams, example tactics, and a six-month sequence the team can use internally or with external support.
Prioritize the highest-impact technical, page, and entity fixes. Define HRM page updates, priority keywords/prompts, and immediate content improvements.
Build supporting content and authority signals, such as LinkedIn article topics, YouTube opportunities, internal links, FAQs, and citation-building ideas.
Extend the HRM pattern to additional priority programs and document the staffing, estimated hours, and support needs required to keep momentum.
Dashboard buildout, Conductor support, and implementation help can be scoped separately after the audit clarifies what Stony Brook most needs to execute.
Stony Brook confirms HRM plus the additional priority areas or site sections to emphasize before work begins.
Begin after priority pages are migrated or stable enough for the findings to reflect the future-state site.
After delivery, Stony Brook can execute internally, request a defined Search Influence implementation quote, or scope separate dashboard/Conductor consulting.