Stony Brook - AI & Organic Audit and Roadmap Proposal
7 slides
Internal review
A focused one-time engagement to evaluate priority CPOE web properties, anchor recommendations in HRM, and give the Stony Brook team a practical plan for improving AI and organic search visibility.
This audit and roadmap are designed to help Stony Brook understand what is visible today, what needs to improve, and what to prioritize over the next six months.
Review how SPD, Pre-College Summer, HRM, and / or selected priority areas show up in organic and AI search.
Pinpoint page, content, technical, linking, and off-site opportunities that can improve visibility.
Organize recommendations into a practical six-month plan with timing, topics, and estimated effort where useful. Program-specific recommendations will focus on HRM.
The audit evaluates how Stony Brook is interpreted, surfaced, and referenced across traditional search engines and AI-driven search experiences.
Search Influence will provide specific, written recommendations across the organic SEO and AI search factors most likely to affect CPOE visibility.
Recommendations will identify near-term opportunities and longer-term initiatives to improve AI search visibility, strengthen organic performance, and reinforce Stony Brook's authority.
Written recommendations tailored to goals and resourcesCurrent search visibility and organic traffic trends.
How programs, services, and brand entities are defined and connected.
Headers, page organization, FAQs, and conversational content opportunities.
Whether content reinforces clear subject-matter relationships.
Crawlability, indexing, sitemaps, and structural elements that affect ingestion.
Trust signals across on-site and off-site sources.
Third-party platforms that influence search and AI understanding.
Applicable local signals where they matter for priority areas.
A practical six-month plan that shows what to update first, what content to create, and how much effort the work is likely to take.
Prioritized school-level (SPS, Pre-College, CPOE), foundational, and technical visibility updates from the audit.
Recommended HRM page improvements, content updates, FAQs, internal links, citation opportunities, and authority signals tied to the audit findings.
Suggested timing by month, estimated hours where useful, and notes on which recommendations can be applied to other priority areas.
A scoped first engagement that gives Stony Brook a clear audit, a six-month plan, and enough detail to know what to do first.
Review CPOE, the School of Professional Development, Pre-College Summer, and selected priority areas confirmed before kickoff.
Use HRM to show specific program page improvements, content topics, internal links, FAQs, and citation opportunities.
Provide prioritized recommendations, timing, and estimated hours where useful so the team can see what needs to happen and in what order.
Search Influence brings higher ed marketing experience, organic search expertise, and AI visibility strategy to help Stony Brook understand what is visible today and what to prioritize next.
Search Influence appreciates the opportunity to support Stony Brook’s AI and organic visibility.