Evidence for proposal Slide 9

Program Page Findings Proof Package

This supports the slide claim that Fairfield’s priority graduate program pages already contain strong raw material. The AI SEO opportunity is not “fix weak pages.” It is making existing facts easier for AI/search systems to extract, compare, and cite consistently.

Verified May 6, 2026Official Fairfield pages reviewedPublic LLMS.txt reviewed

Plain-English explanation of the opportunity

Fairfield has modality, outcomes, accreditation, clinical/field experience, FAQs, admissions context, and proof points on the site. Search Influence’s work is to turn those facts into consistent, structured signals across page copy, headings, FAQs, schema, internal links, LLMS.txt, and supporting content so AI/search systems can confidently choose Fairfield in comparison-style answers.

MBA

Evidence found

Positioned as an online and hybrid MBA for graduate students.
Includes a 12–24 month completion range and full-time/part-time schedule options.
Includes employment-rate proof and career outcome language.
Mentions AI and other business topics/concentrations in the MBA context.

AI/search opportunity

Make audience fit, admissions path, concentrations, career outcomes, and “working professional” relevance easier to extract and compare.

Source: Fairfield MBA page

EdD in Educational Leadership

Evidence found

Clearly described as online and low-residency.
Includes a 32-month, part-time program structure.
Names Teacher Leader and Higher Education Administration tracks.
Includes leadership/career outcomes and faculty expertise.

AI/search opportunity

Strengthen comparison-ready language for educator audiences and reinforce tracks, format, and outcomes through page structure and supporting content.

Source: Fairfield EdD page

Marriage & Family Therapy

Evidence found

Described as the #1 Marriage and Family Therapy program in Connecticut by MarriageFamilyTherapist.org.
Clinical training and diverse professional settings are central to the page.
COAMFTE accreditation is present.
Clinical affiliations provide concrete proof of hands-on experience.

AI/search opportunity

Connect ranking, accreditation, clinical sites, licensure context, and hands-on training into stronger comparison and career-intent signals.

Source: Fairfield MFT page

MSW

Evidence found

Positioned as online and low-residency.
Described as a clinical specialist program.
Includes field experience and social justice-focused curriculum.
CSWE accreditation and advanced standing/two-year paths are present.

AI/search opportunity

Structure advanced-standing/two-year options, field experience, clinical focus, and accreditation so they are easier to compare against peer MSW programs.

Source: Fairfield MSW page

Public LLMS.txt finding

Fairfield publishes a public LLMS.txt file for AI/search context.
The file includes graduate education pages, online/hybrid graduate programs, and featured graduate program links including MBA and EdD.
Opportunity: align priority program facts and supporting content so LLMS.txt, program pages, and schema reinforce the same entities and differentiators.

Source: Fairfield public LLMS.txt

Presenter note

Fairfield’s pages are not weak. They already contain modality, outcomes, accreditation, clinical/field experience, FAQs, and proof points. The opportunity is making those facts easier for AI/search systems to extract, compare, and cite consistently.