Duluth Counseling Center
AI, Organic, & Local SEO Proposal
SEO strategy, execution, and measurement to strengthen visibility for Katie Erickson’s concierge therapy positioning and Duluth Counseling Center’s local counseling services.
What’s inside
A proposal built around the existing Search Influence SEO product set, customized for Katie Erickson and Duluth Counseling Center.
Why visibility now depends on AI answers, traditional organic search, and local search results.
The two-pronged strategy: position Katie clearly and strengthen the practice’s local lead path.
Standard AI, Organic, & Local SEO, analytics, reporting, and AI visibility modules.
One-time setup plus low, mid, and high monthly investment options.
SEO, AI search, analytics, and industry experience relevant to this work.
Final budget choice, access needs, kickoff, and launch alignment.
AI Search Opportunity
Clients now discover care through AI answers, traditional organic search, and local search results — often in the same decision journey.
AI Search Is Creating Higher-Intent Discovery
People using AI for recommendations often arrive with more context, more specific questions, and stronger intent. For a therapy practice, that means the click may come later in the decision journey — after the prospect has already compared fit, approach, location, and next steps.
Semrush found the average AI search visitor was 4.4× as valuable as a traditional organic search visitor, based on conversion rate.
Microsoft Clarity analysis found AI Platform sessions showed stronger engagement than Organic Search sessions, a useful directional signal for high-consideration decisions.
AI users tend to ask specific, situation-based questions before clicking — the kind of behavior that matters for high-trust healthcare decisions.
Sources: Semrush AI Search SEO traffic study; Microsoft Clarity analysis of AI-referred visitors, Oct. 2025–Mar. 2026. These are directional benchmarks; Search Influence will measure Duluth Counseling Center’s actual AI traffic and engagement in reporting.
Three Places SEO Makes Duluth Counseling Center Visible
AI, Organic, & Local SEO makes the practice visible in the places prospective clients now search for care: AI answers, traditional search results, and local results.
AI answers, AI Overviews, and tools like ChatGPT or Perplexity help people compare fit, approach, location, and next steps before they click through.
Traditional Google results still show service pages, provider profiles, FAQs, and educational content people use to compare therapy options.
Map results, Google Business Profiles, reviews, and local listings help Duluth-area prospects decide who is nearby, credible, and easy to contact.
Goal & Approach
A two-pronged SEO strategy: clarify Katie’s concierge/private-pay positioning and improve the practice’s ability to attract local counseling leads.
Goal: Increase Visibility for the Right Therapy Searches
Increase visibility for Katie Erickson’s private-pay concierge therapy positioning while strengthening Duluth Counseling Center’s ability to attract local counseling leads for the broader clinical team.
Present clear positioning for Concierge Coach Katie
- Position Katie’s high-responsibility / concierge therapy work clearly across priority profiles and site content.
- Align public copy with her direct, strategy-focused approach and private-pay/no-insurance model.
- Create search- and AI-readable content around the audiences and problems she serves.
Optimize the practice to drive leads to her counseling staff
- Strengthen Duluth Counseling Center’s local SEO foundation.
- Clarify service pages, FAQs, appointment paths, insurance/sliding-scale information, and location signals.
- Improve the lead path for visitors who may be a fit for the counseling center’s broader clinical team.
Transferable AI & Organic SEO Proof
A focused SEO program can make a specific offering easier to discover, understand, and choose in a competitive market.
Compete for online enrollments against major universities in the Northeast.
30 new enrollments for Fall 2026 online graduate certificate programs.
Exceeded the enrollment goal while increasing search visibility and website sessions.
Scope of Work
Recommended AI, Organic, & Local SEO support using Search Influence’s standard scope modules.
Onboarding & Goal Setting
Confirm the goals, stakeholders, access, timelines, and reporting expectations needed to start the engagement cleanly.
- Website/CMS access as appropriate
- GA4, Google Search Console, Bing Webmaster Tools, rank tracking, and reporting access
- Google Business Profile and profile/listing platforms as applicable
- Brand, service, provider, and positioning materials
- Priority audiences for Katie’s concierge therapy work
- Duluth Counseling Center service and provider priorities for local lead growth
- Conversion definitions: concierge inquiry, appointment request, phone call, provider inquiry, and insurance-based counseling inquiry
- Identify what the summer team members can realistically own
- Provide ideas for assignments that Katie can finesse with them
- May include content gathering, social media / videos, and possibly local outreach
- Baseline metrics to review before kickoff
- Reporting frequency and monthly meeting rhythm
- Timeline and launch milestones
AI Search Engine Optimization: Initial Analysis & Strategy
The first phase establishes the baseline, opportunities, priorities, and 3-month plan for AI, organic, and local search visibility.
Entity, keyword, and topic research; collaborative prioritization based on goals and potential ROI.
Content review, competitive analysis, and review of Katie’s Psychology Today profile, Duluth Counseling Center bio, and priority site content.
Crawlability, structured data, link profile, citation analysis, local visibility, UX, and conversion optimization analysis.
SEO baseline: organic rankings and AI visibility for targeted prompts, plus a custom 3-month AI and organic SEO plan.
AI Search Engine Optimization: Execute Custom Optimization Strategy
Ongoing execution applies the approved SEO plan across entity and content optimization, links/citations, technical improvements, and local search.
- Align content with key entities and search intent
- Optimize Katie’s profile and on-site copy to reinforce private-pay concierge therapy positioning
- Strengthen practice-level service and provider content so Duluth Counseling Center’s broader counseling options are clear
- Develop or refine answer-ready content for high-responsibility adults, burnout, decision fatigue, relationship strain, mood/energy changes, and practical therapy
- Optimize title tags, headings, metadata, image alt text, and internal links
- Implement or improve schema/FAQ opportunities for therapy, appointment, insurance, virtual care, and local service questions
- Improve crawlability, speed, mobile health, navigation, and URL structure
- Audit/correct business listings and citation consistency where applicable
- Strengthen Duluth, MN counseling and therapy relevance across site content and local signals
- Build local authority with location-specific content and links
Dashboard, Analytics & Reporting
Reporting should connect strategy, completed work, visibility, traffic, and inquiry signals in language Duluth Counseling Center can use.
Analytics assessment, GA4, GSC, Bing Webmaster Tools, rank tracking, CallRail setup if applicable, and Looker Studio dashboard setup.
SMART goal attainment, inquiries, keyword rankings, overall and organic traffic, local search visibility, and content performance.
AI traffic, AI visibility, prompt/citation trends, pages cited in AI answers, and other sites appearing for tracked prompts.
Emailed insights report by the 15th, completed deliverables/tactics, and a monthly meeting to review results and discuss optimizations.
Recommended Lead Tracking Technology
CallRail can help separate concierge inquiries from broader practice inquiries and connect phone/form activity back to the source that drove the lead.
- Source data for callers and form submitters
- Dynamic number swapping for marketing source tracking
- Works with existing forms or new CallRail forms
- Dedicated portal to score leads
- Call recordings/transcripts where appropriate
- Useful for understanding whether concierge/private-pay inquiries differ from broader counseling inquiries
- Call and form data in Looker reporting
- Track effectiveness of marketing efforts
- CallRail monthly service is billed directly by CallRail where applicable
Investment
One-time setup is shown separately from monthly AI SEO and Dashboard, Analytics Support, & Monthly Reporting investment.
Paid Media Can Follow the SEO Foundation
Google Paid Search and Meta Advertising may be appropriate down the line once positioning, landing pages, local visibility, and tracking are in place.
Why Search Influence
SEO, AI search, analytics, and strategy experience applied to a focused counseling practice opportunity.
AI Traffic Performance
Reporting helps Duluth Counseling Center see which AI tools drive visits, which pages benefit, and how engaged those visitors are.
Which AI tools drive visits to the site, and how that changes over time.
Which pages receive AI-referred traffic and how that differs from organic search behavior.
How engaged AI tool visitors are compared with other traffic sources and priority service pages.
AI Visibility Tracker
Track Katie Erickson and Duluth Counseling Center’s presence in AI-powered conversations and identify where content, citations, and authority signals should be strengthened.
Overall presence in AI-powered conversation and visibility across tracked AI platforms.
Presence, position, sentiment, and competitive context for prompts related to Katie’s concierge positioning and Duluth Counseling Center’s counseling services.
Pages cited in AI answers and other sites that appear for tracked prompts: including opportunities to influence those sources.
Put AI Search leadership to work for Duluth Counseling Center
Search Influence combines recognized AI SEO expertise, proprietary tools, and entity-first SEO experience for Duluth Counseling Center’s AI, organic, and local search visibility goals.
CEO, Will Scott teaches SMX’s Masterclass on GEO and writes for Search Engine Land. Leaders speak at top industry and industry conferences.
Our internal tool turns AI SEO insights into clear content recommendations, pinpointing where to add and strengthen entity-related content to improve semantic relevance.
Search Influence has long focused on entities, relationships, and meaning: the foundation for helping AI systems understand and cite brands accurately.
About Search Influence
Award-winning strategy & team
Renowned speakers
Partnerships for success
Payment Terms & Billing Practices
Standard billing language for a recurring AI, Organic, & Local SEO partnership.
- Payments are made by credit/debit card
- Credit card authorization on file is standard, though exceptions to pay by ACH or check are available where appropriate
- One-time/setup charges are billed upon contract signing
- SEO monthly charges are billed on the 1st of the month after onboarding or the following month, depending on the final arrangement
- Monthly reporting and strategy review are included in the recurring engagement
- Third-party providers such as CallRail are billed directly where applicable
- Should you add digital advertising services in the future, we recommend that you are billed directly by the ad platform
Next Steps
Once Duluth Counseling Center confirms the preferred budget level and launch priorities, Search Influence can prepare the agreement and kickoff plan.
Thank you!
Search Influence appreciates the opportunity to help Duluth Counseling Center strengthen AI, organic, and local search visibility.